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MBAexpress: Masterful Marketing

MBAexpress: Masterful Marketing

Quick Overview
You have developed a strong technical expertise but what about those skills necessary to grow and expand your business? This course will discuss various methods of lead generation, investing in your people, the importance of branding, and the use of social media.

Credits - 1.00
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Price: 45.00
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Author(s)

Peter Margaritis, CPA, CGMA, Mac

Field(s) of study

Marketing

Level of difficulty

Basic

Topics discussed

Determine what lead generation method would work the best for their business , Recognize that you are in the people business first and it is people who create the relationships that that drive revenue, Discuss the differences between the various social media platforms

Objectives

Illustrate the marketing value by investing in their people, Identify how business professionals are differentiating themselves in the marketplace, Describe ways to strengthen business relationships, Recognize ways to determine ROI using social media

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