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MBAexpress: Strategy for Success

MBAexpress: Strategy for Success

Quick Overview
Does your firm or organization know why it does what it does? Do you have a mission statement? This course will identify the importance of an organization understanding its "Why," how to use backcasting as a strategic planning tool, and the most important component of a mission statement.

Credits - 1.00
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Price: 45.00


Jennifer Elder, CPA, CMA, CIA, CFF, CGMA, MS

Field(s) of study

Business Management and Organization

Level of difficulty


Topics discussed

Simon Sinek - "Start with why", 5 Step Backcasting Process, Good & Bad Mission Statements


Identify the importance of why a company should know "why it does what it does", Define how to use Backcasting as a strategic planning tool, Identify the most important thing about a mission statement, Identify the benefits of a SWOT analysis

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